Challenge
Keep ad creatives readable and visually direct while fitting different placements such as square feed, story, compact, and landscape formats.
Paid Social
Performance Ad Creatives
Performance ad layouts, paid-social variations, launch offers, carousel concepts, and campaign-ready creatives.
Case Study Context
How this work was approached
A performance ad creative collection focused on paid-social layouts, offer-led visuals, and campaign-ready creative variations.
My Role
Designed ad variations, offer layouts, campaign hooks, placement-specific adaptations, and organized creative sets for presentation.
Design Direction
Strong hooks, clear offer hierarchy, readable typography, placement-aware composition, and consistent visual framing.
Outcome
Created execution-ready ad creative sets with clearer visual hooks, offer readability, and consistent campaign presentation.
Deliverables
Square adsStory creativesLandscape placementsCompact ad layoutsOffer creativesCarousel-style concepts
Tools Used
Adobe PhotoshopAdobe IllustratorCanva
Meta Ad Set
Elan 106 Meta Ads
Luxury Real Estate
A premium campaign group for Elan 106, adapted across square, landscape, and feed-friendly formats for consistent paid-social delivery.
Meta Ad Set
Elan The Presidential Meta Ads
Luxury Real Estate
A high-end residential campaign system created for premium positioning, clear offer visibility, and refined social-media presence.
Meta Ad Set
Emaar Commerce Park Meta Ads
Commercial Real Estate
A commercial project campaign with formats designed for business audiences, project recall, and high-intent lead generation.
Meta Ad Set
Godrej Retreat Meta Ads
Residential Campaign
A residential paid-social set adapted for feed, story, and landscape placements with a consistent project message.
Meta Ad Set
Paragon Meta Ads
Real Estate Campaign
A clean paid-social campaign group shaped for lead capture, fast readability, and consistent brand recall across placements.
Meta Ad Set
Reach Airia Corporate Tower Meta Ads 01
Commercial Real Estate
A commercial tower campaign set with a sharp paid-social structure for visibility, enquiry intent, and project clarity.
Meta Ad Set
Reach Airia Corporate Tower Meta Ads 02
Commercial Real Estate
A second paid-social variation for the same project, exploring a different visual hierarchy and lead-focused message.
Meta Ad Set
Reach Airia Corporate Tower Meta Ads 03
Commercial Real Estate
A third campaign direction for Reach Airia, keeping brand consistency while testing a fresh composition for Meta placements.