Personal ConceptPersonal Concept - Not commissioned by the featured brand.
Roastory Brand Identity System
A self-directed personal brand identity concept by Mayank Chauhan covering naming, logo development, packaging, retail applications, mockups, and brand guidelines for the fictional Roastory coffee brand.
- Role
- Self-directed brand strategy, naming, logo design, identity development, packaging concepts, mockup direction and presentation design.
- Classification
- Personal Concept
- Deliverables
- Logo system, construction and clear-space rules, packaging concepts, signage, stationery, accessories, mockups and brand-guideline presentation.
- Tools
- Adobe Illustrator, Adobe Photoshop and presentation-design workflows.
Brief
Create a distinctive premium identity system for a fictional specialty coffee brand.
My exact role
Self-directed brand strategy, naming, logo design, identity development, packaging concepts, mockup direction and presentation design.
Problem or constraint
Build a cohesive identity that feels premium and recognizable across packaging, retail and brand touchpoints without implying commissioned client work.
Design approach and system
Developed a monogram-led visual system using restrained typography, a warm neutral palette and repeatable brand applications.
Deliverables and channels
Logo system, construction and clear-space rules, packaging concepts, signage, stationery, accessories, mockups and brand-guideline presentation.
Tools
Adobe Illustrator, Adobe Photoshop and presentation-design workflows.
Outcome or scale
Produced a complete self-directed identity system demonstrating consistency across multiple physical and digital brand applications.
AI involvement
No AI-assisted generation is presented as part of this project.
Project gallery
